Ben Hall Campaign Launches Voter Text Outreach

(Houston, TX) – The Ben Hall for Mayor campaign has launched a new initiative to reach Houston voters and communicate with them on a platform where they already spend a lot of their time – their cell phones. The Hall campaign has partnered with Politikast, a mobile outreach firm that operated President Barack Obama’s successful 2012 voter text program that contacted 12 million voters, including 2 million in Florida, a state the President carried by 73,000 votes.

The campaign is will send the following text to over 100,000 Houston voters with the below message and a link to the recent ad video, “Dream”:

“Hi, I’m Ben Hall for mayor. I believe Houston’s the greatest city, but our challenges require leadership with vision. Visit www.bh4m.co/hallforall.”

“As the fourth largest city in the nation, Houston has nearly a million registered voters who all access information at different times and on various platforms. We are committed to making it as easy as possible for voters to learn about Ben’s vision, to engage with our campaign, and to take action to get new leadership elected this November,” said Julia Smekalina, press secretary for the Ben Hall campaign. “The text message campaign is just one part of our aggressive voter outreach. We will continue communicating with all voters on every platform that they engage on to ensure that every Houstonian is fully informed before casting their vote this election.”

The text message outreach follows the campaigns launch of a new Tumblr, AdiosAnnise.com that went live earlier last week. The campaign will use the new microblog to distribute information about Ms. Parker’s criticized tenure in easy to share formats like graphics, videos, and blog posts.

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